In this insightful episode, Vivin is joined by Tom Keefe, Principal GTM Expert at Demandbase, to dive deep into the critical role of data quality for go-to-market teams.
Together, they explore the main reasons why bad data plagues the CRMs of most organizations and how this trickles down to negatively impact deal performance. Tom shares his expert guidance on where to begin when it comes to cleaning up and maintaining data integrity.
You'll gain a deeper understanding of why data is the foundation that enables seamless go-to-market motion. Tom also discusses proven strategies and best practices for implementing an effective data quality program that aligns your revenue engine for success.
Whether you're a sales, marketing, or revenue operations leader, this episode offers invaluable takeaways on elevating your data practices. Tune in for a masterclass on driving GTM impact through the powerful lens of data quality.
Episode 2
