Importance of Communication and Internal Branding for Ops with Laura Adint and Sean Lane
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52:45
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This episode features Laura Adint and Sean Lane, authors of "The Revenue Operations Manual." The discussion focuses on the importance of communication in RevOps and how it can elevate ops professionals in their roles.
Key points from the episode include:
The importance of communication in RevOps: The guests emphasize that being good at execution and data analysis isn't enough; ops professionals need to effectively communicate the value of their work.
Ops professionals' unique perspective: Due to their exposure to various parts of the business, ops professionals have a unique vantage point that allows them to connect different functions and provide valuable insights.
The concept of "seat at the table": The guests discuss what it means to have a "seat at the table" in ops, emphasizing that it's about being a trusted partner in decision-making processes.
Effective listening: The importance of being a keen listener is highlighted, as it helps ops professionals understand the root causes of issues and provide better solutions.
Prioritization and saying "no": The episode covers strategies for prioritizing work and how to effectively say "no" to requests that don't align with key goals.
Building feedback loops: The guests discuss the importance of creating feedback loops to ensure that insights and recommendations are actually implemented and their impact is measured.
Increasing visibility: Strategies for improving the visibility of ops work within the organization are discussed, emphasizing the need to communicate in terms that stakeholders care about.
Long-term thinking: The importance of following up on projects months after implementation to assess their impact is highlighted as a key practice for successful ops teams.
Throughout the episode, the guests draw from their experiences and the insights gathered from other professionals while writing their book, providing practical advice for RevOps professionals looking to enhance their impact through better communication.
Timestamps:
00:00 Introduction and Book Launch 09:22 The Importance of Communication in Operations 14:49 Building Relationships and Listening 21:36 Learning to Say No 26:25 Earning a Seat at the Table 37:01 Increasing Visibility and Reputation 43:55 Establishing Feedback Loops 50:01 Rapid Fire Questions
Episode 10
